Understand what a DELIVERABLE is and why it matters

A deliverable is the final product or service resulting from your team’s work. Defining deliverables is not just a formality—it’s what makes the value generated for the recipient visible and demonstrates real progress toward objectives. When you establish clear deliverables, the entire team understands exactly what needs to be created, enhancing motivation, coordination, and communication both internally and with stakeholders.

1. What is a deliverable?

• It is the product or service generated by a team or unit, resulting from the collective effort of its members.

• It is something tangible, with no doubts about its existence when completed.

• It is measurable and clearly identifiable.

2. Why is defining deliverables important?

• Makes progress visible: Deliverables clearly show what has already been produced, highlighting the progress toward objectives.

• Facilitates communication: By defining a “final product,” everyone understands what needs to be created, avoiding misunderstandings.

• Generates value for the recipient: Every deliverable has a recipient (internal or external) who benefits from the outcome. This ensures the team’s effort results in something useful and valued.

• Supports management and decision-making: With well-defined deliverables, it becomes easier to prioritize resources, manage deadlines, and adjust strategies as needed.

3. Deliverables vs. Objectives

• Objectives are the “why” behind the work—the larger goal to be achieved.

• Deliverables are the “what” that is actually produced to achieve those objectives.

4. Deliverables vs. Tasks/Activities

• Tasks and activities are the actions required to produce deliverables.

• Deliverables are the final outcome of those actions—the tangible result of the work.

5. Levels of planning

• Typically, deliverables are operational (short-term) or can be tactical (medium-term).

• In projects, deliverables can be intermediate milestones (sub-deliverables) or the final product of the project.

• In continuous processes, deliverables are produced repeatedly and may serve as input for subsequent stages of the process or the final product/service of that process.

6. How to name a deliverable

• Use the formula: [Direct Object] + [Past Participle Verb]

• Example: “Marketing Plan Developed,” “Customer Survey Conducted,” “Software Prototype Created.”

• The title should focus on what will be delivered without mentioning dates, quantities, requesters, or recipients.

7. What NOT to include in a deliverable title

• Do not include dates (“when”) → use the “date” field.

• Do not include quantities (“how much”) → use the “target” field.

• Do not include the requester → use the “requester” field.

• Do not include the recipient/beneficiary → use the “recipient” field.

Final Summary

Defining clear, tangible deliverables aligned with objectives is crucial for making the team’s work more transparent, measurable, and results-oriented. This way, everyone knows exactly what is being produced, boosting motivation, efficiency, and the quality of the output.